FOR IMMEDIATE RELEASE
June 21, 2024
The Beer Store is expanding its partnership with DoorDash, providing an even more seamless experience for customers. Customers ordering delivery on The Beer Store’s website (www.thebeerstore.ca) or mobile app will now have their cold beer delivered right to their home, powered with on-demand delivery through DoorDash Drive. The first party partnership with DoorDash will amplify The Beer Store’s existing e-commerce channel strategy plan and provide customers across Ontario with great value on cold beer daily.
Just in time to celebrate Canada Day responsibly, The Beer Store aims to double its current delivery reach to over 300 retail stores in Ontario. In January, The Beer Store announced the start of its partnership with DoorDash, launching an online retail footprint on the marketplace. This expansion underscores The Beer Store’s expansive presence on third-party delivery marketplaces.
“Announcing a new white-label fulfillment partner is just another step in our journey forward, modernizing the brand and continuing to be consumers’ choice for ordering a beer with on-demand delivery,” said Roy Benin, President & CEO of The Beer Store. “We’re excited to continue growing our partnership with the team at DoorDash and look forward to a great summer ahead.”
Consumers can now enjoy new flexible delivery options through the partnership, including Now, Same Day, or Scheduled deliveries, plus the option to pre-pay for online orders and delivery service within their neighbourhoods.
“We’re delighted to expand our partnership with The Beer Store to power direct delivery to customers, just in time for summer,” said Lewis Matthews, Head of New Verticals Partnership at DoorDash Canada. “By tapping into an expansive network of Dashers, The Beer Store can now offer Ontarians even more choice when ordering their favorite beverages on-demand.”
The Beer Store and DoorDash will launch their first ever partnership campaign at the Toronto Union Station Bay Concourse, with captivating ads running from June 3 to 23. The collaborative campaign will include a $0 delivery fee on eligible orders of $60 or more* to new and existing customers and a $0 delivery fee on eligible orders of $60 or more* to new and existing customers ordering from The Beer Store’s website or mobile app.
Embracing responsibility as a shared value, The Beer Store and DoorDash prioritize safe alcohol delivery and consumption. Dashers in Ontario are Smart Serve-certified and follow DoorDash’s two-step ID verification process, which strengthens how IDs are checked before alcohol is delivered, promoting responsible alcohol delivery to customers aged 19 and over. Among a variety of other safety measures, Dashers are prompted to cancel an alcohol delivery if the recipient fails to produce a valid ID, appears intoxicated, or attempts to purchase for a minor.
The Beer Store is looking forward to continuing to find innovative ways to provide customers with an enhanced online ordering experience, including through this partnership with DoorDash.
To learn more about The Beer Store’s hours or ways of shopping online, please visit our website at www.thebeerstore.ca.
FOR MORE INFORMATION CONTACT: mediainquiries@thebeerstore.ca
About The Beer Store: Owned by Ontario-based brewers, The Beer Store is the largest beer retailer in Ontario. The Beer Store lists a great assortment of brands, from over two hundred brewers provided in 2023. Operating on a self-sustaining break-even cash flow basis, The Beer Store has a completely open system that allows any brewer worldwide to sell its brands in any store they choose, with over half of the brewers listed being small Ontario brewers. The Beer Store is deeply committed to responsible sales and not selling to minors and people who are intoxicated. More than 1.5 million customers were challenged in 2023 alone. It is also one of the greenest retailers in the world, annually collecting for reuse and recycling approximately 1.7 billion beverage alcohol containers, including beer, wine, and spirits. The Beer Store employs 6500 hard-working Ontarians with well-paying full- and part-time jobs.
The Beer Store has updated its images and background information catalogue for media use. When you click on the store images link, you can download a folder of store photos that you can use.
The link is located here: https://www.thebeerstore.ca/about-us/contact-tbs/store-images/
About DoorDash: DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favorite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.
*Enjoy Responsibly. Must be legal drinking age. The $0 Delivery Fee promotional offer (the “Offer”) is valid on orders placed between May 27, 2024 - July 1, 2024 (“Promotional Period”) with a minimum order value of $60.00. Orders must be placed within our home delivery area in order to be eligible for the Offer. Store eligibility and hours may be subject to change due to holiday hours and closures. Offer cannot be combined with any other offer or promotion. All applicable orders must be placed and delivered during the Promotional Period, only. The Offer may be terminated, suspended or amended at any time and in any way for any reason without prior notice.
FOR MORE INFORMATION CONTACT: mediainquiries@thebeerstore.ca
